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Ben Roy
@benroy
The biggest risk for @farcaster (and what to do about it)
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Dan Romero
@dwr.eth
Product marketing doesn’t matter in social products.
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bradq
@bradq
Storytelling--as in telling the FC story, in the midst of the web3 story, in the midst of the social story to the various audiences is critical for FC.
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bradq
@bradq
FC is telling a story--Great community, dev heavy, come build on top, sufficiently decentralized social... that's a very insider story and even niche of the insiders. There's a broader story to tell to grow the audience and gain loyalty. BTW, I'm a fan of FC and you...just chiming in on something I think is critical.
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Dan Romero
@dwr.eth
> There's a broader story to tell to grow the audience and gain loyalty. Who is telling that story and in what format?
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bradq
@bradq
Nobody. I think that's a problem.
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Dan Romero
@dwr.eth
my question was if we hire someone -- how are they telling that story? format? audience? it won't be authentic and won't work
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bradq
@bradq
A good storyteller can immerse themselves and be a representative voice. Most stuff we see from FC is for devs and building. Is there a story to tell to writers, artists, cutting edge tech explorers (say for degen)? Wouldn't a person creating for that and 20 other archtypes in their worlds help grow FC?
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bradq
@bradq
People on Twitter want something, they may or may not know Twitter is an obstacle in that pursuit. FC may be a suitable guide/mentor for them in their journey. But nobody is telling them that story. Maybe you aren't in a position to....but it seems the eco could support it and would benefit greatly. (Just discussing)
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Dan Romero
@dwr.eth
Here's the challenge: most artists have already built some audience on another social network. That's hard work. Why are they leaving to join a new, sub-scale social network? The promise of a bigger audience or better economics sounds nice, but isn't a reality right now. Product marketing starts with actual product.
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