Books

Reading Naomi Klein's Doppelganger and Kyle Chayak's Filterworld in quick succession provides a pretty holistic overview of all the impact algorithmically filtered experiences online can have. 

Filterworld: commodifying, and flattening culture 
Doppelganger: hollow out humans by turning them into (static) brands, fostering divide 

Add to that some Byung-Chul Han, Society of the Spectacle by Debord and a little of Baudrillard's concept of Hyperreality and you get a good grasp of why life with Big Tech feels as it does. 

Any other books you'd recommend falling into that theme?

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Perhaps Flusser’s Communicology
But I def have to read those two you mention still

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Zou won't regret. 

There are also some great interviews with the authors out there on the web to get a first taste. 

I am thinking I might curate a little reading list and supplement some of the articles and essays I read that also fall into the overarching theme.