A heuristic for how freedom-friendly your urbanism aesthetic is:

If you draw an image of a city with your urbanism aesthetic, and then replace a random building with a McDonalds, how much worse does it become?

Lunarpunk clearly beats solarpunk on this dimension.

As cinematic aesthetic sure, but for utopian ideals no. Solarpunk/hopepunk is an intentional exploration of humanity where things get better, not worse. A McDonalds has no place in many people’s ideas of utopian futures.

Is capitalist brand friendliness more free? It depends on what who we’re freeing to do what.

Ok, though let’s consider a future where those bad things just don’t happen because they are no longer relevant. Like of there’s no need for McDonalds because everyone has rooftop farms and cultural values have shifted. Have you read A Psalm for the Wild Built?

I generally oppose any ideology whose vision of a good future is one where the quantity of a bad thing is reduced to exactly zero.

If the vision isn't robust to imperfections then it ends up being authoritarian even if the original intentions are beautiful.