it isn't that MKBHD isn't a builder, he's built an incredible brand, reputation, and business as a tech reviewer, probably the most famous in the world

but the wallpaper app launch seems out of left field and feels like something he didn't have his hands deep in from the start

working on receipts.xyz // workout. earn points. /receipts

either that or it's just a complete different game building an app people want

I mean i think it is a completely different game making an app people want (even if you have the initial distribution of mkbhd). Still a weird play for him, but I get it. Simple and easy (probably lower maintenance for this kind of app). I'd imagine he's testing the waters for bigger consumer products/apps