it isn't that MKBHD isn't a builder, he's built an incredible brand, reputation, and business as a tech reviewer, probably the most famous in the world

but the wallpaper app launch seems out of left field and feels like something he didn't have his hands deep in from the start

working on receipts.xyz // workout. earn points. /receipts

either that or it's just a complete different game building an app people want

Co-Founder 

Contact: https://alice.chain.box

https://x.com/MKBHD/status/1838359406976590101

I feel like his audience is big enough that even with low conversion there's still a huge market

people also might just like customization more than is apparent, his affiliate deal with dbrand has been going on forever but I never see laptop skins out in the wild