I'm starting to feel like the most viable path out of the misuse of "ZK" is to just use the word "proof" to refer to a validity proof where you don't care about revealing the full information.

And just favor "rollup" over "ZK rollup", and "EVM proof / prover / proving" over "ZK-EVM", where practical.

we nerds only care about all this anyways normies will never read ZK or proof and think more than 1 miliseconds about how they don't gaf

Truth. Nobody actually cares, that's the thing. I guess it's important to define it, but end of the day we place far more importance on semantics than 99% of the people using the stack will ever do.