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Quests made web3 grow. But they got a bad name. But that doesn't have to be the case. I'm excited for AMA008 this Friday with @apurvkaushal, founder of Intract. Apurv is helping web3 companies distribute incentives intelligently via a data & identity network of 500k monthly active users. Curious about how to do quests, airdrops and incentives right? Go and ask a question by replying to this cast!
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Some say Web2 growth methods don’t work in Web3. If that’s true, why do you think that is? By methods, I mean things like airdrops and quests, which are wildly popular in Web3
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We have tried almost everything under the sun here Web2 methods that did not work - paid ads (b2b & b2c), paid ads for retargeting (main reason was we kept getting banned on google, meta, reddit ; X Ads in general is not good) , web3 ad networks (very high CAC & limited reach compared to other channels , this may be due to the infancy of such networks) Web2 methods that worked somewhat- SEO ( haven't optimised much due to dev bandwidth but we noticed user behaviour of googling stuff like X project airdrop ) , Account based marketing ( works like a charm, its honestly a fancy way of doing web3 BD ) , Email marketing ( great open rates + conversions , both b2b & b2c ) , Automated Drip journeys (was surprised to see this work , especially on X) So all in all you got to try this out for your project - general consensus does exist though for paid ads (haven't seen them work for anyone)
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One insight has been the idea of community led marketing should be natural first picks when starting - influencer, affiliates, referrals . Simply because you can align incentives much better in the space & then there is an existing behaviour to propel it forward. We even tried instagram for a bit - gave up a lil early is what I will say (promising especially with case studies such as cryptonary, pudgy)
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