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androidsixteen
@androidsixteen.eth
Was talking to a founder friend yesterday who has looked into using FC as part of their gtm (they are a crypto infra co) He said the team came to the conclusion that 80% of the folks they could target here, they can get by targeting CT, hence it would be mostly redundant spend with little ROI I countered that it’s not the intersection that matters, but the difference. Meaning — the 20% of folks that are active here, but not active on Twitter, are the highest value cohort Reason being — it’s a different culture. This culture values authenticity and showing up for each other more than the general crypto population. Smaller quantity but much higher quality He grokked it but I could tell it would still be hard for him to get buy-in from the rest of his team. Sadly, I think this realization doesn’t scale well, but needs to be experienced or learned via wom from a trusted party Not sure how best to communicate “the vibes” other than one person at a time cc @kia the resident vibe lord
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Jorge Pablo Franetovic 🎩
@jpfraneto.eth
it’s tricky to just show up here and start launching a GTM strategy right away imo. you need to be on the trenches for a while. get to know people. talk to them. get to know the special culture by yourself and that’s work
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androidsixteen
@androidsixteen.eth
yeah, doesn't scale
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