Okay smth I have observed in SF is that many people wear Patagonia jackets, is this like a trend going or they just prefer this brand? My guess is they are devs working on startups. 

Also how to be a member of /sf channel, can anyone add me please?

Founder of /farcastea
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Guilty. However I used a seam ripper to take the label off. Looks cleaner and I looked like less of a tech bro. I still have my down vest I bought 10 years ago. One of the few items that stays in my backpack and carry on so far to Latam and Southeast Asia.