Is there a better word than "normies" to describe people who have never done anything in crypto before? I am building Base Colors with the intent of making it appealing, accessible, and affordable for normies but I don't love the word so I've instead been saying "people who have never done anything in crypto before".

people new to crypto, crypto initiates, first-time crypto users, people without a wallet, non-crypto natives

lots of ways to describe it. normies is a dunk term that reflects poorly on the person who uses it.