Brennen Schlueter pfp

Brennen Schlueter

@brennen

153 Following
919 Followers
Brennen Schlueter pfp
Brennen Schlueter
@brennen
Please allow me to reintroduce myself, my name is Brennen. I founded and run a creative marketing studio called Heretic but I’ve been building brands for 15 years in and out of web3. I started my career working at Wieden + Kennedy building global campaigns for Nike, Kraft, Chrysler, Dodge Then I built the first digital strategies for Chick fil a, Home Depot, AAA. I launched the Jordan Brand’s social strategy, and grew the agency from 30 to 700+ globally working on Nike, Orbitz, House of Hoops + I built Robinhoods brand and content management strategy pre-ipo. I brought Amazon Music and Amazon Luna to market. Then in 2020, I left agency world to go full time in web3. I cofounded the marketing community JUMP with @kauffman I have been CMO of RabbitHole, Aleo, and most recently Gaia. I’m here because I believe in thus industry but the brands suck because most of the marketers suck. Here’s a thread on why I started heretic: https://x.com/brennenschlu/status/1844526801097306236?s=46
3 replies
4 recasts
29 reactions
Brennen Schlueter pfp
Brennen Schlueter
@brennen
Bro's touching grass. He also eats it. He loves salads.
0 reply
0 recast
4 reactions
Brennen Schlueter pfp
Brennen Schlueter
@brennen
Been rinsing The Caracal Project lately https://open.spotify.com/track/0nonJpXOUxwbIqgCqL6Rdh?si=-jegDeP7SKuXom425L2LMQ
0 reply
0 recast
0 reaction
Brennen Schlueter pfp
Brennen Schlueter
@brennen
Made this 15lbs brisket this weekend. 20 hr smoke. 🥵
1 reply
0 recast
8 reactions
Brennen Schlueter pfp
Brennen Schlueter
@brennen
HERETIC BRAND THERAPY One of the things I’ve noticed working with founders is that most just need a little marketing perspective and guidance. So I’m trying something new. Rather than a long term agency relationship or an underdefined advisory, I’m offering a 1 week program to identify challenges and outline opportunities/recommendations for founders needing marketing support. Whether the recommendations are bigger things like reworking their brand or smaller things like adjusting copy to be more effective, founders are far more capable than they think. If you’re interested drop a comment or reach out!
2 replies
3 recasts
14 reactions
Brennen Schlueter pfp
Brennen Schlueter
@brennen
I realize everyone is in NY but who will be in Miami this weekend? I want to see some people too ☹️
1 reply
0 recast
15 reactions
Brennen Schlueter pfp
Brennen Schlueter
@brennen
It’s an interesting signal that most web3 projects avoid Instagram and TikTok as a marketing channel because they believe their product is too niche and they don’t know how to be visually creative with their brand. Tells me there’s a messaging problem, a design problem, and a perception problem that they need to talk to the people who already “get it”.
5 replies
1 recast
11 reactions
Brennen Schlueter pfp
Brennen Schlueter
@brennen
Noticing that I open Warpcast, see a bunch of notifications, tap notifications, they’re all low value mini-apps (don’t love the rename), immediately close the whole app.
2 replies
0 recast
2 reactions
Brennen Schlueter pfp
Brennen Schlueter
@brennen
Snatch feat Cheryl Pepsii Riley - Let Me Love You Boy (2000) I first found this track mislabeled in a daft punk discography torrent around 2003. It gets stuck in my head from time to time and I always have to dig to find it since it’s not on any major streams https://youtu.be/SfZOwVDUOSY
2 replies
0 recast
2 reactions
Brennen Schlueter pfp
Brennen Schlueter
@brennen
The G in GPT stands for ghibli
1 reply
0 recast
2 reactions
Brennen Schlueter pfp
Brennen Schlueter
@brennen
6 workouts. 3 pitches. Unlimited creativity.
1 reply
0 recast
6 reactions
Brennen Schlueter pfp
Brennen Schlueter
@brennen
I can feel this graffiti’s frustration
0 reply
0 recast
3 reactions
Brennen Schlueter pfp
Brennen Schlueter
@brennen
No cheating, drop your last saved photo no context
1 reply
0 recast
3 reactions
Brennen Schlueter pfp
Brennen Schlueter
@brennen
Framing this and putting it on my wall
0 reply
0 recast
2 reactions
Brennen Schlueter pfp
Brennen Schlueter
@brennen
now i just need a doggie sidecar so he can ride
1 reply
2 recasts
2 reactions
Brennen Schlueter pfp
Brennen Schlueter
@brennen
Ok, the Solana ad is gone. How does something like this happen to a project this size? It reminds me of an infamous soda ad… https://image.cnbcfm.com/api/v1/image/104385867-kendall-jenner-pepsi-1.jpg?v=1529474725&w=750&h=422&vtcrop=y
1 reply
1 recast
10 reactions
Brennen Schlueter pfp
Brennen Schlueter
@brennen
Oh fuck. See my reaction times in Reflex Rush on the @atlas frame: 383ms 357ms 71ms 360ms 376ms Average time: 309ms
1 reply
0 recast
0 reaction
Brennen Schlueter pfp
Brennen Schlueter
@brennen
Oh boy this Solana ad is striking a nerve. I wonder what they saw that made them go all in on maga?
3 replies
0 recast
3 reactions
Brennen Schlueter pfp
Brennen Schlueter
@brennen
My view when I sit down in my chair to relax
0 reply
5 recasts
4 reactions
Brennen Schlueter pfp
Brennen Schlueter
@brennen
@bracky I want in on the Madness! 🏀
1 reply
0 recast
3 reactions