Brennen Schlueter
@brennen
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I got my first DEXA scan this week. I've been using INBody scans for a while to track my progress, but the dexa is way more accurate, heres what to expect from both.
- InBody consistently underestimates fat percentage (by ~8-10%).
- Use InBody for Trends, Not Absolute Values
While absolute fat and muscle numbers may be off, InBody is still useful for tracking trends over time (e.g., whether body fat % is going up or down).
- Pay Attention to Hydration Levels
InBody’s accuracy is affected by hydration.
If you're dehydrated, InBody will overestimate body fat.
If you're highly hydrated (e.g., post-workout), InBody will underestimate fat and overestimate lean mass.
To get consistent results, always scan at the same time of day, ideally in a fasted state before workouts.
- Use DEXA Every 3-6 Months for Precision 1 reply
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Please allow me to reintroduce myself, my name is Brennen.
I founded and run a creative marketing studio called Heretic but I’ve been building brands for 15 years in and out of web3.
I started my career working at Wieden + Kennedy building global campaigns for Nike, Kraft, Chrysler, Dodge
Then I built the first digital strategies for Chick fil a, Home Depot, AAA.
I launched the Jordan Brand’s social strategy, and grew the agency from 30 to 700+ globally working on Nike, Orbitz, House of Hoops +
I built Robinhoods brand and content management strategy pre-ipo.
I brought Amazon Music and Amazon Luna to market.
Then in 2020, I left agency world to go full time in web3.
I cofounded the marketing community JUMP with @kauffman
I have been CMO of RabbitHole, Aleo, and most recently Gaia.
I’m here because I believe in thus industry but the brands suck because most of the marketers suck.
Here’s a thread on why I started heretic: https://x.com/brennenschlu/status/1844526801097306236?s=46 2 replies
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