Brennen Schlueter pfp

Brennen Schlueter

@brennen

151 Following
905 Followers


Brennen Schlueter pfp
Brennen Schlueter
@brennen
Please allow me to reintroduce myself, my name is Brennen. I founded and run a creative marketing studio called Heretic but I’ve been building brands for 15 years in and out of web3. I started my career working at Wieden + Kennedy building global campaigns for Nike, Kraft, Chrysler, Dodge Then I built the first digital strategies for Chick fil a, Home Depot, AAA. I launched the Jordan Brand’s social strategy, and grew the agency from 30 to 700+ globally working on Nike, Orbitz, House of Hoops + I built Robinhoods brand and content management strategy pre-ipo. I brought Amazon Music and Amazon Luna to market. Then in 2020, I left agency world to go full time in web3. I cofounded the marketing community JUMP with @kauffman I have been CMO of RabbitHole, Aleo, and most recently Gaia. I’m here because I believe in thus industry but the brands suck because most of the marketers suck. Here’s a thread on why I started heretic: https://x.com/brennenschlu/status/1844526801097306236?s=46
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Brennen Schlueter pfp
Brennen Schlueter
@brennen
It’s an interesting signal that most web3 projects avoid Instagram and TikTok as a marketing channel because they believe their product is too niche and they don’t know how to be visually creative with their brand. Tells me there’s a messaging problem, a design problem, and a perception problem that they need to talk to the people who already “get it”.
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Brennen Schlueter pfp
Brennen Schlueter
@brennen
Noticing that I open Warpcast, see a bunch of notifications, tap notifications, they’re all low value mini-apps (don’t love the rename), immediately close the whole app.
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Brennen Schlueter pfp
Brennen Schlueter
@brennen
This is earth?
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Brennen Schlueter pfp
Brennen Schlueter
@brennen
The old daft punk Columbia trick. Releasing a drumless RAM had to be the same tactic.
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Brennen Schlueter pfp
Brennen Schlueter
@brennen
Released a year before Daft Punks Discovery as well… https://nerdreactor.com/wp-content/uploads/2024/10/Daft-Punk-Interstella-5555-Medium-1024x755.jpg
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Brennen Schlueter pfp
Brennen Schlueter
@brennen
@gigamesh have you heard this one?
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Brennen Schlueter pfp
Brennen Schlueter
@brennen
Snatch feat Cheryl Pepsii Riley - Let Me Love You Boy (2000) I first found this track mislabeled in a daft punk discography torrent around 2003. It gets stuck in my head from time to time and I always have to dig to find it since it’s not on any major streams https://youtu.be/SfZOwVDUOSY
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Brennen Schlueter pfp
Brennen Schlueter
@brennen
The G in GPT stands for ghibli
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Brennen Schlueter pfp
Brennen Schlueter
@brennen
6 workouts. 3 pitches. Unlimited creativity.
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Brennen Schlueter pfp
Brennen Schlueter
@brennen
I can feel this graffiti’s frustration
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Brennen Schlueter pfp
Brennen Schlueter
@brennen
No cheating, drop your last saved photo no context
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Brennen Schlueter pfp
Brennen Schlueter
@brennen
Framing this and putting it on my wall
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Brennen Schlueter pfp
Brennen Schlueter
@brennen
now i just need a doggie sidecar so he can ride
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Brennen Schlueter pfp
Brennen Schlueter
@brennen
tedtired
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Brennen Schlueter pfp
Brennen Schlueter
@brennen
@bracky am I in?
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Brennen Schlueter pfp
Brennen Schlueter
@brennen
Fuck that’s sick
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Brenner pfp
Brenner
@brenner.eth
Day 2 of 7 Days of Vibe I have an old excel sheet that shows the cost of owning a home so that you can see what money goes to things that are similar to rent (not an investment) and what things are "investing" in the home Turned it into a little app! NFA https://costwise-haven-analyzer.lovable.app/
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Brennen Schlueter pfp
Brennen Schlueter
@brennen
My learnings and reminders: • Missteps can spiral quickly. Brands need strong crisis communication & real-time social listening. • Understand & respect cultural moments before incorporating them. • Engage diverse voices internally & externally to stress-test concepts.
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Brennen Schlueter pfp
Brennen Schlueter
@brennen
This reminds me of the Pepsi Kendall Jenner ad: • Executed internally with little external input • Lack of leadership • Trying to co-opt a movement for their brand
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