marketing

It’s an interesting signal that most web3 projects avoid Instagram and TikTok as a marketing channel because they believe their product is too niche and they don’t know how to be visually creative with their brand. 

Tells me there’s a messaging problem, a design problem, and a perception problem that they need to talk to the people who already “get it”.

There was a good thread in the Safary marketing community on this recently

If mass adoption is the goal, why do 90% of projects only market on Twitter. Why aren’t more of them actually meeting people where they are - on TikTok, IG, and YouTube?

Stan

Burning playbooks @ Heretic.wtf Prev: CMO at Aleo, RabbitHole, Gaia + a bunch of agencies.

There was a good thread in the Safary marketing community on this recently

https://x.com/Stanunlocked/status/1899468330005610769

clankermon

Gonna have fun with one soon 

https://warpcast.com/matthewfox/0x50dd07aa

The technical nature of certain Web3 project makes visual storytelling tough. Turning complex blockchain concepts into fun, digestible content for TikTok & Instagram isn’t easy — and many teams still need to master this skill. Time to level up creativity!