Please allow me to reintroduce myself, my name is Brennen. 

I founded and run a creative marketing studio called Heretic but I’ve been building brands for 15 years in and out of web3. 

I started my career working at Wieden + Kennedy building global campaigns for Nike, Kraft, Chrysler, Dodge

Then I built the first digital strategies for Chick fil a, Home Depot, AAA. 

I launched the Jordan Brand’s social strategy, and grew the agency from 30 to 700+ globally working on Nike, Orbitz, House of Hoops +

I built Robinhoods brand and content management strategy pre-ipo. 

I brought Amazon Music and Amazon Luna to market. 

Then in 2020, I left agency world to go full time in web3. 

I cofounded the marketing community JUMP with @kauffman  

I have been CMO of RabbitHole, Aleo, and most recently Gaia. 

I’m here because I believe in thus industry but the brands suck because most of the marketers suck. 

Here’s a thread on why I started heretic:

Today I’m excited to announce @Heretic_wtf, a creative marketing studio founded to help build brands worth paying attention to.

Web3 is at a crossroads. 4 years ago when I went full-time into the space, there was a clear need for unique positioning for projects to stand out.… https://t.co/rYOX73dG5i

Brennen Schlueter ◡̈

Marketing & Advertising | Founder of Parachute and @jumpnation | onchain community builder ➡️ /jump | https://linktr.ee/jeffkauffmanjr 

Please allow me to reintroduce myself, my name is Brennen. 

I founded and run a creative marketing studio called Heretic but I’ve been building brands for 15 years in and out of web3. 

I started my career working at Wieden + Kennedy building global campaigns for Nike, Kraft, Chrysler, Dodge

Then I built the first digital strategies for Chick fil a, Home Depot, AAA. 

I launched the Jordan Brand’s social strategy, and grew the agency from 30 to 700+ globally working on Nike, Orbitz, House of Hoops +

I built Robinhoods brand and content management strategy pre-ipo. 

I brought Amazon Music and Amazon Luna to market. 

Then in 2020, I left agency world to go full time in web3. 

I cofounded the marketing community JUMP with @kauffman  

I have been CMO of RabbitHole, Aleo, and most recently Gaia. 

I’m here because I believe in thus industry but the brands suck because most of the marketers suck. 

Here’s a thread on why I started heretic: https://x.com/brennenschlu/status/1844526801097306236?s=46

Burning playbooks @ Heretic.wtf Prev: CMO at Aleo, RabbitHole + a bunch of agencies.

+ our Heretic site that’s fun and cool and is mysterious on purpose www.heretic.wtf

@brennen, you just received 6 DEGEN from @zhuhong!