commerce

Product

Why aren't there more compelling "consumer" crypto "apps"?

1. Up until recently, blockspace was expensive and slow. In the last year, that's no longer the case. Also embedded wallets / smart contract wallets / Passkeys will continue to make it straightforward to make any crypto app aware. On-ramp APIs are also much better (but still the largest point of friction for a pure consumer app).

2. It's 2024 — the consumer web is 30 years old and the modern smartphone era is almost 20 years old. Internet software is a mature industry. Obvious ideas (regardless of whether they involve crypto) are solved.

3. So if it's an existing idea + crypto, you usually getting, at best, a 10% improvement. It's not a 10x improvement. And if it's not 10x, you won't really get people many people to switch. (And for the last 2 or so years, crypto's brand association has been more negative, so if anything it's made a product overall worse from growth standpoint.)

https://danromero.org/significantly-worse-or-non-existent.html

how can onchain commerce improve an already seamless experience like card payments by 10x?

I recently talked about this at devcon. these 4 points (and everything they enable) have the potential to achieve just that.

Base

appcon

apps will bring the world onchain.

yet:
- builders struggle to stay updated on tools and emerging trends, get feedback, or even know what to build
- users can't easily discover new apps
- apps remain underfunded and overshadowed by infra projects

it’s time for a change.

join us at /appcon milan 🇮🇹 this april — the first event for ethereum apps.

/appcon is for builders. will you be there?

Farcaster

of course, we’ll have a dedicated space for farcaster apps and frames

Ethereum

Italy

Appcon, Milan 🇮🇹, April 2025

who's in?

then i’m in, and @cryptogallo-eth can help organize

/appcon is coming to life https://warpcast.com/limone.eth/0xad44aea0

this was pretty much my idea, and now we have a name, so...

Appcon, Milan, April 2025

who's in? https://warpcast.com/jacopo/0x408a7243

Working for the Superchain 🔴🔵🟡🟠🟢🟣

looking for a strong event organiser, ideally based in milan. planning something cool.

requirement: needs to be bullish on ethereum and farcaster.

this was pretty much my idea, and now we have a name, so...

Appcon, Milan, April 2025

who's in?

I've never been more excited about the future than I am right now - not because numbers are going up, but because many pieces are finally falling into place.

feeling grateful to be building alongside all of you. let's go, ethereum

Commerce is social

Jack was so close with Twitter and BTC/Lightning/Cash App

He had the social + the payments rails

In retrospect, decentralized social network has been terrible framing for Farcaster.

Two recent frames that are better:

1. Farcaster is an economy — social network + crypto wallets, small but high GDP per capita, h/t @woj.eth @luc 

2. Programmable social — X APIs are dead, Farcaster APIs are constantly getting better, h/t @six 

It's still (mostly) decentralized under the hood, but lean into the things that it's really good at relative to the competition.

my notes on the farcaster rebrand

- wallets and composability are downstream of decentralization, making it an accurate word to describe farcaster.
- "farcaster is an economy" is a weak pitch, imo. it sounds cool but is hard to grasp, which reduces its effectiveness.
- I'm glad dan leaned into crypto as farcaster's main differentiating aspect, it was long overdue. I'm curious to see how warpcast will evolve now.
- decentralization is great. stop making it sound like a bad thing.

thanks for coming to my ted talk

aesthetic

Thank you to everyone who came to Home Base during /devcon 

Keep building

home @base was awesome, I'm glad @slice was there to represent /commerce.

see you next time!

The onchain commerce protocol slice.so | follow /slice to stay up to date

EthCC should be in Rome, Milan, or at a giant villa in the Tuscan countryside.

All crypto events should be in Italy actually.

Elena

facts 🤌 https://x.com/virtualelena/status/1858032926346313914?s=46&t=Xycl0VRHjoxf04tpQIdxLg

founders, don’t add a token component to your product unless you actually have long term plans for it.

I know short term gains are attractive, but the amount of founders who underestimated this aspect and lost sight of what really mattered is impressive.

@base builder #001; onchain cities w/ OAK & city3

the fine folks at home base now know why the future of commerce is onchain

building drift.money making in-store stablecoin payments real 💸 | core @builders-garden /urbe-eth /ethrome 🐺

https://limone.lol