Appcon

Farcaster

I think the challenge with onboarding normies is that there is just way too much to learn. There are too many concepts to understand to use crypto safely. 

I casted before that I got a hotel in Panama to accept crypto for the first time. I set them up with Coinbase wallet and sent the money there. USDC on base. Pretty easy.

But then how can they off-ramp? So we needed to setup a Coinbase account where they could add their bank, kyc, and off-ramp. 

It got really confusing explaining the difference between a wallet + key vs their Coinbase account + password. 

They still haven’t even added their bank because it requires 2FA- but there isn’t service here. So they have to leave to go into town to find service just to get their SMS code to initially login to Coinbase.

So then I explained passkeys can help with that. 

Besides even setting up a wallet and an off ramp mechanism, they asked how can they accept more crypto in the future. I had to explain Stablecoins…

Can confirm from /appcon: we desperately need better ways to explain “why crypto / why Ethereum” tailored to each audience.

- Artists care about provenance, immutability, new forms of art and staying connected with their fans and customers.
- Merchants care about higher profits and new markets.
- Creators care about owning their content and social graph.
- Everyone sees it as risky and needs to understand the basics first.

The window to capture attention is short — often just a few minutes before you lose them.

This is really hard. We need more focused resources tackling this exact challenge — and many more people actively onboarding users onchain.

The best onboarding happens IRL, usually over Pizza and Beer in a cozy local spot

I wish creators actually care about content ownership