brand

brand

onchain exploration of brand

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Brand narrative is a slept on onboarding opportunity for products: Communicate your product's story in a way that shows you deeply understand your audience's needs and they will come to your product with a clear job-to-do, more innate trust, and more valuable feedback.

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Who's gonna tell them?

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https://brand.dropbox.com/ is an exemplar brand guidelines. Solid foundations present strategic pillars that every choice is carefully crafted against. Comprehensive and clear without being overly-prescriptive. Custom website experience lives the brand identity.

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Develop a point of view and commit to delivering on it well over time.

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https://warpcast.com/yanga/0x37338acc

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As we continue to dive deeper into rebuilding our design system foundation (beneath itself), it felt like a good time to go a layer deeper to the brand foundations and revisit our mood board and original vision writing.

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https://warpcast.com/fffflood/0xe841bf73

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https://warpcast.com/andreaboi.eth/0x0cd783dc

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https://warpcast.com/proxystudio.eth/0x763fa9a8

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The two important lessons here: 1. Take big risks and experiment with your brand. 2. Listen to your audience.

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A good brand narrative is good UX.

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My main takeaway from Devcon is that the Ethereum brand has a perception problem and thus the technology an adoption problem. So much content centered on narrative, symbols, and UX without an attempt to understand the gap. Cypherpunk cypherpunk cypherpunk. Regrowth period happening and new world building being transmitted, but trying to bring a new image to the wrong value set. Cypherpunk doesn’t need a new image, Ethereum needs to shed old ideas.

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Exploring new branding work always starts with inspiration gathering and a mood board. It's my favorite part of the process — where a creative idea begins to come to life and visual language emerges. Here, we're connecting @decent's goal to accelerate onchain business to its new visual identity foundation by incorporating physical business documents into a digital space to create modular, compositional structure and differentiating graphic elements.

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https://warpcast.com/antimofm.eth/0xabb581f1

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