brand

native

Had the pleasure of working with @fffflood over the last couple of months on a /native rebrand.

Native partners with ambitious founders to ground work within a compelling narrative that gives your users something to believe in. We root your company with great ideas while pushing forward what's possible through exceptional writing, thinking, and getting in the weeds day-to-day to grow your business and improve your product.

The stacked forms in the logo take inspiration from steps, pages, and building blocks, representing the foundations we help create and a path forward.

Lately, I think about my work as a "GTM role player" – I plug in, lay key foundations, and then help level up your company. I think this is a great reflection of that direction.

More to come, but really excited to get this out into the world. Much love to the goat @fffflood.