Zeneca
@zen
Copywriting is an invaluable skill, but it is also one that is being speed run into oblivion by AI It was actually already speed running to oblivion before AI as the number of people copywriting exploded in recent years, not least because the most common thing people wrote about was “how to be a copywriter” 🙄 The nice thing now is that the floor has risen so basically everyone can write decently with the help of a robot — but if you want to take it to the next level, you have to inject some humanity and be original and unique Show some flaws. Tell your story. Be relatable. Stand out from an exponentially growing crowd. Tell the truth. Basically, wear your emotions on your sleeve and be unabashedly human. Your content game will go far, and as a bonus, you won’t bore the internet to death!
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Fio
@fiodar.eth
I think humour in your writing might also be a huge differentiator – at least in the foreseeable future
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Callum Wanderloots ✨
@wanderloots.eth
absolutely. That's why I've been writing my newsletters with no AI and making youtube videos that predominately include me in them as a proof of humanity. When everyone can write a hook and decent content with AI, we're going to care more about who is saying it in the first place and how humanly relatable they are
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Haier (she) 🎩
@haier
By the way a writer friend of mine was telling me she has two rules when it comes to AI: 1. Never ask it to write content. Instead, ask it to ask you questions, like a coach, to help unlock your own creativity. 2. Never talk to AI, you can write to it, but don’t talk with it.
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Kaloh
@kaloh
👏👏👏
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Haier (she) 🎩
@haier
AI can help but can’t (hopefully) replace the creativity, emotions, and experiences of a human being!
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Pezlow.eth
@pezlow
Ai wrote this response 😂😂😂 I appreciate your perspective on the evolution of copywriting in the age of AI. You make a valid point that the influx of new writers has saturated the field, often leading to a homogenous approach that lacks authenticity. While AI can certainly help streamline the writing process and improve overall quality, it’s the human touch that truly resonates with audiences. Injecting personal stories and genuine emotions into our writing not only makes it relatable but also helps us connect on a deeper level. In a sea of content, standing out requires vulnerability and a willingness to share our unique experiences and viewpoints. Your advice to embrace flaws and tell the truth is spot on. It’s those authentic moments that create lasting impressions and foster a sense of community among readers.
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Nate “Igor” Smith 🎩
@drivenbyboredom
I have been blogging regularly since 2001 and it's still so obvious what's AI slop. I used to sell SEO links on my site and even back then I would write the guest posts myself because the SEO company would send me the worst fucking articles and that was even before AI. 90% of people can't write for shit and AI is learning off that garbage.
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