Copywriting is an invaluable skill, but it is also one that is being speed run into oblivion by AI

It was actually already speed running to oblivion before AI as the number of people copywriting exploded in recent years, not least because the most common thing people wrote about was “how to be a copywriter” 🙄

The nice thing now is that the floor has risen so basically everyone can write decently with the help of a robot — but if you want to take it to the next level, you have to inject some humanity and be original and unique

Show some flaws. Tell your story. Be relatable. Stand out from an exponentially growing crowd. Tell the truth.

Basically, wear your emotions on your sleeve and be unabashedly human.

Your content game will go far, and as a bonus, you won’t bore the internet to death!

Writing weekly long-form posts here: zeneca.xyz

AI can help but can’t (hopefully) replace the creativity, emotions, and experiences of a human being!