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Nico.cast🐱
@n
something most don't know, CashApp is the most used fintech app in the US (~53M MAU) AMA on anything consumer fintech, there is huge parallel with crypto social. Good starting points: - growth & acquisition - consumer behavior - monetizaton
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Zach Davidson
@zd
most of the conversation here seems to be centered around product innovations but from what i’ve read elsewhere, cash app won bc of early distribution advantages from partnering with cultural icons / making it seem cool to early users how else do you think they nailed distribution? how could a cash app killer do better?
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Nico.cast🐱
@n
distribution was mostly through paid referrals ($5 for you and your friend). It was turned on aggressively after nailing monetization another part is like you said viral marketing & brand activation through culture
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Zach Davidson
@zd
was there a magic number or moment when you knew a customer would retain? facebook had their “7 friends in 10 days” metric - curious if cash app had something similar thanks for sharing these learnings!
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