Consumer Crypto

What are some web2 x crypto crossovers that come to mind?

- Refik / MoMa
- Pudgy / Walmart
- Doodles / Music and McDonalds 

Couple more I can think of. 

Which are the best and most effective?

Agree! How to make them more meaningful? Or maybe not necessary. I lean toward the latter but could be helpful to bridge gap if done thoughtfully.

building /bracket | talking /greatbooks | ex-BCG, ex-PHD | poli + phil + econ

Agree! How to make them more meaningful? Or maybe not necessary. I lean toward the latter but could be helpful to bridge gap if done thoughtfully.

https://x.com/yekim_o/status/1857064946808279188?s=46&t=CLGThdwbaweJaMKckbGZIw

It doesn’t really feel like any crypto partnership has been particularly meaningful for the Trad partner?

Many of them helped pump the crypto brand. (Nike/Clonex and Adidas/Yuga come to mind)

POAP 🏅

Building https://addr.id •
Also web3 tech lead at Ubisoft

Building ON AIR ☁️🧘🏻‍♀️ /onair | Join us: https://hypersub.withfabric.xyz/collection/on-aironchain-1iacttfy6pc74

Agree!

https://x.com/yekim_o/status/1857064946808279188?s=46&t=CLGThdwbaweJaMKckbGZIw

TYB is doing some interesting things regarding rewards for traditional partners. Curious how it’s going!

Unfortunately, some of the collaborations I was most excited about didn't work out, largely because the web2 companies lacked the patience to see them through—for example, RTFKT/Nike and Polygon/Starbucks. However, I remain hopeful and confident that we'll see more successful partnerships in the future.

Xcelencia / Papa Johns haha

happy holidays yekim!