Consumer Crypto

What are some web2 x crypto crossovers that come to mind?

- Refik / MoMa
- Pudgy / Walmart
- Doodles / Music and McDonalds 

Couple more I can think of. 

Which are the best and most effective?

Unfortunately, some of the collaborations I was most excited about didn't work out, largely because the web2 companies lacked the patience to see them through—for example, RTFKT/Nike and Polygon/Starbucks. However, I remain hopeful and confident that we'll see more successful partnerships in the future.