I think airdrops, allowlists, token rewards, claim pages, etc. will upend the ad industry

Instead of investing heavily in ads, brands will start investing in claimables

Both the brand and the claimant will see revenue and appreciating value from them

The ultimate form of brand loyalty and network effect

Core team @base • Former maintainer: bitcoin.org • Editor: Mastering Bitcoin & Mastering Ethereum • Developer: github.com/wbnns

this approach allows brands to benefit not only in the short term but also in the long term from increased value and revenue.

the chart is the best billboard. so naturally the tx is permissionlessly purchasing ad space 

we alrdy saw this with Twitter influencers. buy into and pump a token -> views, exposure

it’s a proven avenue

as soon as the lawyers give the thumbs up... it’s game on!