I think airdrops, allowlists, token rewards, claim pages, etc. will upend the ad industry

Instead of investing heavily in ads, brands will start investing in claimables

Both the brand and the claimant will see revenue and appreciating value from them

The ultimate form of brand loyalty and network effect

Core team @base • Former maintainer: bitcoin.org • Editor: Mastering Bitcoin & Mastering Ethereum • Developer: github.com/wbnns

as soon as the lawyers give the thumbs up... it’s game on!