This tweet and the discourse around it is a good example of how "steak vs kale vs metformin" might actually be a better political chart for bio issues in the 21st century than lib/auth/left/right.

https://twitter.com/LPNH/status/1753776356809163261

Why do vegans want plants to taste like meats? 🥓🍳🥖

BBQ, Saltwater fishing,Hot Rods, Money and Wealth

I think they want other people to eat more plants, and they see making them taste like something familiar as a more realistic path to achieving that outcome?

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This seems right for the movement. Vegans attempt at product-led growth?  But for a lot of vegans, I assume their disdain for animal products has nothing to do with flavor or even personal health.

This strategy likely aims to make the transition to plant-based eating more accessible and realistic for a wider audience.