web3 doesn’t have a top of funnel problem, it has a conversion problem

web3’s conversion problem is not about onboarding friction, it’s about perceived value gap 

if potential users see no reason to try your product, it doesn’t matter how frictionless it is

The good thing is a lot of tooling now exists to make building a product easier

Less technical founders now have a meaningful path to building a web3 enabled product—and arguably are better suited to identifying real user needs and providing user friendly solutions