Farcaster

Think Merkle has to maniacally focus on onboarding the entire crypto community onto farcaster.

Not being on farcaster shouldn’t be optional. They may be using other platforms, but they have a presence here. 

Be the Facebook or Instagram of crypto. 

Building blocks to expand into other domains exist, for example: channels - but focus on crypto only.

Unlearning. Full time product manager. Part time builder/tinkerer on farcaster. Bots: @nftsoffc.

> Think Merkle has to maniacally focus on onboarding the entire crypto community onto farcaster.

Has been our focus for a while now. :)

What do you think is the path to get literally everyone in crypto here?

Find every credible crypto project on X

Reach out, invite them to join Farcaster — if a really important project reserve their matching fname in advance

Repeat and repeat and repeat

You onboarded individuals which worked fine two years ago but business/project first onboarding is where the focus should be now

Brand accounts ensure the audiences for those projects come with them - its a beachhead