Straw poll: If you spend $100 on basic new product development effort, how much do you think is reasonable to spend on market development (including market research, promotion etc)?

Don’t get hung up on boundary fuzziness or precise inventory of what goes in each bucket. Ballpark it…

There’s actually a sort of correct answer to this: 1:1… Grabowski ratio. 

http://www.marketingvp.com/download/whois.pdf

Delver at contraptions.venkateshrao.com, running summerofprotocols.com, host of /gloom ☀️

What about chatGPT or Tesla? They seem to be somewhat successful products with minimal marketing spend and humongous engineering budgets. Arguably neither is profitable though.