Straw poll: If you spend $100 on basic new product development effort, how much do you think is reasonable to spend on market development (including market research, promotion etc)?

Don’t get hung up on boundary fuzziness or precise inventory of what goes in each bucket. Ballpark it…

There’s actually a sort of correct answer to this: 1:1… Grabowski ratio. 

http://www.marketingvp.com/download/whois.pdf

Blogger at ribbonfarm.com, running summerofprotocols.com, host of /gloom ☀️

probably the same amount although usually lot of tech founder led start ups kind of tack it on, spend may be 30-50%

Wondering whether it depends on the industry / domain. If there is a lot of competition, perhaps there is a knob to tune between going burn-fast without market research, or burn anyway but slowly and higher chance to avoid patent trolls, etc.