Founders

i've been many flavors of designer in startups—full-time, part-time, freelancer, agency, and at all levels of the totem pole.

i've learned the only way to truly create a design-driven product is to design the org chart. 

design is culture, not a job.

You know Conway’s Law? 

[O]rganizations which design systems (in the broad sense used here) are constrained to produce designs which are copies of the communication structures of these organizations.

You know Conway’s Law? 

[O]rganizations which design systems (in the broad sense used here) are constrained to produce designs which are copies of the communication structures of these organizations.

https://en.m.wikipedia.org/wiki/Conway%27s_law