marketing

pro tip for "kol" marketing in web3

it is 100x more effective (imho) to partner with a single person or group to tell the best story you can, than to hire out 50 creators to make a single video ad read.

people see a flood of posts (especially vertical video) and it immediately turns them off, regardless of the product in question.

this is my opinion and my experience, shaped after doing this for 3 years and being able to count on one hand the number of times i've seen a mass kol round work out.

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https://www.tiktok.com/@alex.facelesslabs // web3 creator & advisor // bd strategy & messaging // foster parent // veteran // alexpopovic.info

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