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Find a niche and own it: insights from another week in vertical video.
Scott Galloway says that, for creators, the greatest opportunities are on the smallest screens; and that the most successful creators “own” their niche.
Let me demonstrate how to apply this with our example at /rise-up: our goal is to become the most-trusted, live, crypto educational program on TikTok—super niche.
We’ve been creating for years, but since this has become our focus, we’re really making progress.
The Rise Up Morning Show and Rise Up After Dark are being discovered by thousands of viewers across the world, in different time slots, each week.
Testimonials repeatedly thank us for being clear, honest, inclusive, and committed to no-hype education.
We’re not special, you can do this too—just focus and commit, then refine by doubling down on what works.
More from our hosts below and, if you have questions about content creation, don’t hesitate to leave them in the comments! 7 replies
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