Insights and metrics from another week of vertical video—the “onchain” aspect of onchain solutions is less exciting for most users than the other benefits they’re barred from now.

Whether you’re on TikTok or CNN, talking about onchain summer or coffee days will reach less people than “a simple way to support small businesses” or “own what’s yours online.”

Lead with this — seeking to answer your viewer’s question: “what’s in it for me?” — using onchain examples/terminology only as necessary, where they truly add value. If the content is engaging, everything else will follow.

microsub

Friendly, compassionate human🙏✌️|Working at www.theriseupmorningshow.com | Playing @cryptothegame | Taking short form video too seriously @drakula

I'm supporting you through /microsub!

29 $DEGEN

(Please mute the keyword "ms!t" if you prefer not to see these casts.)