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Sandiforward
@sandiforward.eth
I think people forget growth is a net value of users gained vs. users lost. So much focus on acquisition here leaves retention in tatters. No wonder you only last <12 months
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tomato
@tomatoxyz
It depends on the product. If it is subscription based and you're just delivering a relatively consistent product then yes, its just users gained vs. users lost. But if its a social network or similar, there are generally the 1-3% of users who generate 95%+ of activity - you always want to keep them consistent or grow them because they're the ones that keep people coming back or get new people to join. TLDR: "retention" isn't just a number on a spreadsheet sometimes, there are subsets of users who are 100x more valuable than ordinary users. They are also way harder to attract and way harder to keep happy.
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