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The @cooprecs team has been operating at the forefront of web3 native advertising w/ @boostxyz protocol. Rather than paying for visibility on social, Coop Records deployed direct-to-user Boost strategies on Sound.xyz. The results have been amazing:
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Since Jan 25, with just a $7K budget for Boosts, Coop Records drove over $12K in sales - a 71% ROAS. Boosted NFTs also punched above their weight, representing only 9.7% of the platform's total mints but driving 17.6% of the platform's fees
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At Coop Records, @coopahtroopa.eth attests to the future of Boosts, especially when imagining their integration with platforms like @farcaster frames: "once users get used to transacting in the feed, they will never leave.." https://warpcast.com/coopahtroopa.eth/0x7797ba89
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