Boost

The @cooprecs team has been operating at the forefront of web3 native advertising w/ @boostxyz protocol.

Rather than paying for visibility on social, Coop Records deployed direct-to-user Boost strategies on Sound.xyz. The results have been amazing:

Incentivize any wallet to take any action onchain. Follow /boost

Onchain Boosts are sponsored transactions.

Boosts are when a creator, brand or company subsidizes the gas and platform fees to make a mint truly free.

A case study on how we're using Boosts at @cooprecs to build an onchain audience 🚀 

https://coopahtroopa.mirror.xyz/8KjjbJgxcnAp5nPI99IF8bL0Np9f7DIabMxo11PtDo4

At Coop Records, @coopahtroopa.eth   attests to the future of Boosts, especially when imagining their integration with platforms like @farcaster frames: "once users get used to transacting in the feed, they will never leave.."

At Coop Records, @coopahtroopa.eth   attests to the future of Boosts, especially when imagining their integration with platforms like @farcaster frames: "once users get used to transacting in the feed, they will never leave.." 

https://warpcast.com/coopahtroopa.eth/0x7797ba89

With provable ROI, boosted mints are an exciting primitive for web3 marketing and distribution.

In markets where leaderboards matter, and users can earn for discovery, we're seeing similar monetization trends across NFT platforms such as Mirror and Zora

If you're an artist, platform, or publisher interested in running similar campaigns, reach out!

Since Jan 25, with just a $7K budget for Boosts, Coop Records drove over $12K in sales - a 71% ROAS.

Boosted NFTs also punched above their weight, representing only 9.7% of the platform's total mints but driving 17.6% of the platform's fees