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Tnorm
@tnorm
The @cooprecs team has been operating at the forefront of web3 native advertising w/ @boostxyz protocol. Rather than paying for visibility on social, Coop Records deployed direct-to-user Boost strategies on Sound.xyz. The results have been amazing:
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Tnorm
@tnorm
Since Jan 25, with just a $7K budget for Boosts, Coop Records drove over $12K in sales - a 71% ROAS. Boosted NFTs also punched above their weight, representing only 9.7% of the platform's total mints but driving 17.6% of the platform's fees
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Tnorm
@tnorm
At Coop Records, @coopahtroopa.eth attests to the future of Boosts, especially when imagining their integration with platforms like @farcaster frames: "once users get used to transacting in the feed, they will never leave.." https://warpcast.com/coopahtroopa.eth/0x7797ba89
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Tnorm
@tnorm
With provable ROI, boosted mints are an exciting primitive for web3 marketing and distribution. In markets where leaderboards matter, and users can earn for discovery, we're seeing similar monetization trends across NFT platforms such as Mirror and Zora
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