Product

Coinbase was a 6-year old company before hiring its first marketing person.

Study Coinbase.

Build first market later or it all falls apart and nobody wins.

I am a maker. I communicate through photos. Also do metal casting, 3d prints,
AI, robotics and mashups of all of these things.
http://tmophoto.com


Gotta be careful with that or you build a product for no one/launch into the silent abyss and never get users (have done this far too many times).

Ideally I'd think, you have marketing/distribution-focused founder(s) or everyone just plays a little bit "marketer" at the co.