Consumer Crypto

What are some web2 x crypto crossovers that come to mind?

- Refik / MoMa
- Pudgy / Walmart
- Doodles / Music and McDonalds 

Couple more I can think of. 

Which are the best and most effective?

It doesn’t really feel like any crypto partnership has been particularly meaningful for the Trad partner?

Many of them helped pump the crypto brand. (Nike/Clonex and Adidas/Yuga come to mind)

Agree! How to make them more meaningful? Or maybe not necessary. I lean toward the latter but could be helpful to bridge gap if done thoughtfully.

a few years ago we saw non-crypto brands partner with crypto brands in inauthentic ways trying to capitalize on trends.

in the near future we are going to begin to see brands genuinely embrace crypto by connecting with communities without paid partnerships and contracts.…

Mike

building /bracket | talking /greatbooks | ex-BCG, ex-PHD | poli + phil + econ

Agree! How to make them more meaningful? Or maybe not necessary. I lean toward the latter but could be helpful to bridge gap if done thoughtfully.

https://x.com/yekim_o/status/1857064946808279188?s=46&t=CLGThdwbaweJaMKckbGZIw

I like your “brands engage authentically without contracts” idea

It feels like the framework the business should use is to treat the crypto brand more like they treat an “influencer” than like they treat a business partner

With influencers the business knows it’s key that things feel authentic