Where/what are the operating/tactical zones of genius within crypto?

E.g.
- Virality (Facebook ~ 2007)
- Performance marketing (Machine Zone ~ 2015)
- Cloud (Netflix ~ 2008)
- ML (Google ~2011)
- SMB sales (Hubspot ~2009)
- Product-led growth (Dropbox ~2010)
- API biz model (Stripe ~2015)

There has to be something around your community being your marketing arm

This is such a revolutionary solution to cold start problem

You can apply it to bitcoin doge and eth in major ways. With different flavors

playing /bracket, assisting /bracky, talking /greatbooks

Good one! I think Glossier would be a good web2 example there. they had an incredible feedback loop between their community and business for a while

True. But this crypto specific thing — “the shiller” — is very remarkable to me. 

We accept it as commonplace but it is striking that a whole class of person has come into existence — all around promoting the interest of a community (chain, token, nft) as a way of promoting their individual interest.

That’s a high bar! But I like that thinking. The insight here still feels p nascent. 

I feel NFT communities cultivated it most deliberately? Doodles, Apes, Penguins, and Nouns come to mind as v aware of what they are doing on community distribution loop. 

I think the reason these haven’t been sustainable is partially incidental — they just haven’t figured out how to connect their brand to any actual product that people really care about. They all keep going for some version of a cartoon IP.  That’s too literal imo.

But I don’t think there’s anything preventing this from happening. 

Keep an eye on $bracky

Ah I get what you're saying. Yes, you are right. Building hype has proven quite valuable in crypto. Is there an example you can think of where hype building is both (1) institutional knowledge within an org and (2) it's worked in a durable way?