Where/what are the operating/tactical zones of genius within crypto?

E.g.
- Virality (Facebook ~ 2007)
- Performance marketing (Machine Zone ~ 2015)
- Cloud (Netflix ~ 2008)
- ML (Google ~2011)
- SMB sales (Hubspot ~2009)
- Product-led growth (Dropbox ~2010)
- API biz model (Stripe ~2015)

There has to be something around your community being your marketing arm

This is such a revolutionary solution to cold start problem

You can apply it to bitcoin doge and eth in major ways. With different flavors

playing /bracket, assisting /bracky, talking /greatbooks

Good one! I think Glossier would be a good web2 example there. they had an incredible feedback loop between their community and business for a while

Ah I get what you're saying. Yes, you are right. Building hype has proven quite valuable in crypto. Is there an example you can think of where hype building is both (1) institutional knowledge within an org and (2) it's worked in a durable way?

True. But this crypto specific thing — “the shiller” — is very remarkable to me. 

We accept it as commonplace but it is striking that a whole class of person has come into existence — all around promoting the interest of a community (chain, token, nft) as a way of promoting their individual interest.