web3 doesn’t have a top of funnel problem, it has a conversion problem

web3’s conversion problem is not about onboarding friction, it’s about perceived value gap 

if potential users see no reason to try your product, it doesn’t matter how frictionless it is

This, most protocols have a PMF issue not a UIUX issue

If people don't care to use your product it doesn't matter how good the UIUX is

Axie Infinity had millions of daily active users at the peak DESPITE the onboarding being pretty similar to most DeFi protocols

marketing, product and growth | prev content & comms lead at @nansen-ai

Exactly! I use this example all the time. Axie onboarding is miserable and 80yos playing the game didn’t care