Farcaster

A lot of chatter recently about Farcaster, marketing and expanding beyond crypto

I have yet to see a crisp definition of:

1. What problem does Farcaster solve for people outside of crypto today?

2. What evidence exists that existing  at-scale free social networks and paid creator tools / platforms are insufficient in serving these people?

3. Assuming this population exists, what channel (i.e. tactics) do you market Farcaster to said people?

I'm not asking for free work, fwiw. It's our job to figure to this out (we don't have an answer for this question ourselves). 

But hiring a "marketing team" when you don't have an answer to this question is not going to solve the problem.

Marketing works great when you have a clear value prop and target market and channel.

As a marketer, no clear answers came to my head while reading this. I then started to think how I would market Farcaster outside of crypto and similarly came up with nothing. 

This isn't a dunk on you, the team or the product. Just think that for 90% of the population, existing social networks work just fine. 

You do see creators wishing for more control, not just in terms of money but freedom (esp on Twitch - tons of rules they have to follow). But idk if that alone is enough to make them want to come on Farcaster in its existing state.