Design

lamborghini updated their logo after 20y

new one on the left, old on the right 

another underwhelming flattening

thoughts?

CEO at Google • co-founder & rectangle mover at /icebreaker • icebreaker.xyz/j4ck • /j4ck • DJ sixsix

Logotype is slightly more eligible and it’s easier to apply a flat, one-color logo across numerous digital/physical environments. 

We’ll likely still see the dimension on the vehicles themselves.

Creative partner to founders and growing brands. // Building visual systems that connect people, purpose, and place.
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Head of Design @decentdao

Agree there. Better for the digital age. New font is clean 🔥