it's pretty clear that a lot of founders here on Farcaster -- and crypto broadly -- employ the "naked marketing" technique of building in the open and using themselves as a personal brand. 

Curious what you all think of his "legibility" argument.

it's pretty clear that a lot of founders here on Farcaster -- and crypto broadly -- employ the "naked marketing" technique of building in the open and using themselves as a personal brand. 

Curious what you all think of his "legibility" argument. 

https://perell.com/essay/taylor-pearson/

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I think it’s brilliant! Falls right within the “Web3 ethos” - communal, openness, and transparency.