it's pretty clear that a lot of founders here on Farcaster -- and crypto broadly -- employ the "naked marketing" technique of building in the open and using themselves as a personal brand. 

Curious what you all think of his "legibility" argument.

it's pretty clear that a lot of founders here on Farcaster -- and crypto broadly -- employ the "naked marketing" technique of building in the open and using themselves as a personal brand. 

Curious what you all think of his "legibility" argument. 

https://perell.com/essay/taylor-pearson/

Marketing @ Avara  | jamesbeck.mirror.xyz

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I think it’s brilliant! Falls right within the “Web3 ethos” - communal, openness, and transparency.

I wouldn't worry about it at all. Despite all the hype about data-driven marketing and brands investing big in markops, a lot of brand managers still kind of ignore the data and play it by feel. They either don’t get it because of low data maturity or just are too incompetent to use it right.