I'm going to say something that's true in crypto that i wish wasn't the case, and have been slow to admit

Narrative market fit is more important than product market fit

Maybe it won't be that way forever but it's been true for as long as i've been here

More important to what metric though? Number go up? Absolutely. Longevity? Not necessarily. In the short term the marketers thrive in this speculative environment. In the medium and long term the products that they are promoting still have to work to be relevant as the hype cycle rolls on.