Founders

Chatted with a game dev last night.

They said, “when working on the business of a free to play game, it’s helpful to sometimes view yourselves at war with your players. They have your money in their pockets and you need to figure out a way to get them to give it to you.”

Definitely a different framing.

Don’t love the framing, but I largely agree with them.  In anything consumer, your product is fighting for attention against literally everything in a user’s life. It’s realistic to think this is a PvE scenario