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Harsh Songra
@songra
In early days, specifically pre-product, how did you scale your user research?
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frota 💀 frotograf.eth
@frota
Depends on the project and tools. Some companies I worked with would focus on heatmapping their site and combining this with google data. Some would focus on the market research and then try to carve out personas for their project.
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Harsh Songra
@songra
Can you suggest the tools that we can use?
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frota 💀 frotograf.eth
@frota
very simple ones: hotjar and google analytics was what the teams were using so there is no secret sauce really.
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Harsh Songra
@songra
Yup, but what about companies at a pre-product stage?
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frota 💀 frotograf.eth
@frota
most of them were doing interviews (with friends, relatives, event goers, sending google form surveys to ppl) or researches by hand - googling their way through forums and googles and social media. At this very early this is the best way to do it IMHO.
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